Text your motivation

Text Message Motivation

Text Message Motivation

From notes posted on the refrigerator to daily quotes, motivation to start or stick with an exercise program can come in many forms. Recent research reveals that encouraging text messages with a visual motivator may be one of the most effective ways to get people to the gym.

A study at Clayton State University in Georgia sent persuasive messages every other day to sedentary college students. “Positively framed messages paired with pictures that displayed an attainable physique produced the best results,” says lead researcher Matthew Parrott. “People reported about two workouts a week more than before.” The images matched each person’s sex, age and race.

Look for a trainer or gym that will use text messages to keep you on track, or create a group with friends and text message “pep talks” and pictures to one another.

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About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
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