Qittle Teams with LoveSac to Provide SMS Service to Clients


If you see a goofy-looking “love bus” drive down the highway next week, send a text message to the number emblazoned on the side of it. Why? No one is exactly sure yet. But something cool is being hyped.

LoveSac, the alternative furniture company, is planning a text messaging campaign to supplement the popularity of their traveling “LoveSac bus.” With more than twenty retail locations, a substantial web presence and the mobile LoveSac tour bus, the original idea of a “giant five-person foam-filled bag” has grown to include a wide variety of novelty furniture items.

Management at LoveSac, however, is now looking to “spread the love” through the mobile channel. “Texting via Qittle,” said LoveSac in a company statement, “gets LoveSac in the front pocket and in the heads of anyone who sees the LoveSac Bus.” The LoveSac bus leaves for the start of its spring tour next week with the text verbiage printed on the side.

How this campaign will work is anyone’s guess. But, chances are, it’s safe to expect something every bit as kooky as the furniture maker’s product.

From Mobile Marketing


About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
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