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Mobile Marketing Tour to Promote “Live the Dream” Goes Green

Aspen, CO (October 28th, 2009)— The Qittle “Live the Dream” bus tour will promote environmentally sustainable behaviors with the support of the City of Aspen’s Canary Initiative.

The Canary Initiative is donating Canary Tags—investments in local projects that reduce carbon—in order to make the bus carbon neutral. During the five month tour, Qittle will use text marketing strategies to encourage large audiences to “avoid, reduce then offset” their carbon impacts.

Kim Peterson, director of the Canary Initiative sees it as a great opportunity and a perfect match for what the Canary Initiative is attempting to accomplish.

“We will be able to help other cities establish their own carbon reduction programs through this effort,” Peterson said. “This type of marketing is cutting edge and targeted toward an ever growing tech savvy market.”

With support such as the Canary Initiative, Qittle will hold educational seminars throughout the U.S. helping businesses use new media tools like mobile marketing to relay their message. The bus tour will also promote Qittle’s “Live the Dream” campaign where one person will win a free year in Aspen, complete with a place to live, ski pass and the essentials to survive in the mountain town.

The Canary Initiative was created by the City of Aspen to serve as an action plan that identifies steps to reduce global warming pollution; inform the public about impacts from, and solutions for global warming; and to advocate for action on a regional, state, and national level.

Qittle helps businesses create, customize and manage a mobile marketing initiative. Launched on the dawn of a worldwide mobile reign, Qittle brings the message to the customer through the mobile phone-a device most customers don’t leave home without.


About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in Bioenergy, Green SMS, Live The Dream, new media, Qittle, SMS, Text, Tweetup, Win a Year in Aspen Snowmass. Bookmark the permalink.

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