Nice article today in Mobile Marketer about a restaurant that is using both SMS and an App.
Are you thinking you need an App?
Do you think you should have an App over SMS?
SMS will hit 99.9% of the cell market, where as an App will only hit 17% of the SmartPhone market and of those Apple represents 13% of that SmartPhone market share or 3% of the total Cell Phone Market.
“Although smartphones are very popular and growing in popularity literally over night, a large percentage of the population does not have smartphones,” Mr. Lewis said. “The combination of the SMS message and the iPhone app allow me to reach a larger percentage of customers.”