2010: The Mobile Decade

According to a recent article in the Mobile Marketer, “More consumers will rely on their mobile media to tap into news, information, shopping and entertainment. Brands who seek to maintain their edge in this decade will have to roll out 360-degree marketing plans that include mobile advertising on key sites.”

“Brands will also need a strong SMS program to reach out to consumers who choose that medium along with email as their two primary choices for direct marketing. SMS will complement email in loyalty marketing efforts and, equally important, drive traffic to offline channels including retail stores.”

Click here to read the full article.

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About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in inspiration from Qittle, mobile, Mobile marketing, Mobile Video, Mobile Website, new media, Qittle, SMS, Text. Bookmark the permalink.

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