According to a recent article in the Mobile Marketer, “More consumers will rely on their mobile media to tap into news, information, shopping and entertainment. Brands who seek to maintain their edge in this decade will have to roll out 360-degree marketing plans that include mobile advertising on key sites.”
“Brands will also need a strong SMS program to reach out to consumers who choose that medium along with email as their two primary choices for direct marketing. SMS will complement email in loyalty marketing efforts and, equally important, drive traffic to offline channels including retail stores.”
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