Bad PR, Good PR it's all PR and Drives Interactions

A new Reality show titled “Secrets of Aspen” premiered last night on VH1. Locals in Aspen both anticipated and dreaded the premier. A Facebook page was created just for folks who wanted nothing to do with it. Yet this past weekend was one of the biggest Social Networking buzz days for Aspen.

The Tweets were both positive and negative.

Keejerr I like dis show da secrets of aspen very very interesting

Vin_knee SECRETS OF ASPEN = MY NEW FAVORITE SHOW!!!

julieq The VH1 Secrets of Aspen are out: the cast has no personality, no grasp of reality, no youthfulness and are completely unlikable.

AaronMClark Wow. Secrets of Aspen on VH1. Didn’t think real housewives could be more trashy. But can’t stop watching!

The point is that a viral marketing campaign will drive buzz and you can choose to ride it or not

cityofaspen Curious about “The Secrets of Aspen” and the City of Aspen? Find more at http://bit.ly/6ET1nu

I guess it didn’t hurt that Paris was in town either

http://twitpic.com/wl4kn – When I was in Aspen, I saw a woman with this cute little dog and just had to take a pic with her. So cute! @parishilton

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About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
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