How to Start a Mobile Marketing campaign through the Qittle system

No. 1
“Cleaning Ears”

Take the first step towards becoming mobile by registering with Qittle™. What to do now?  That’s where the Qittle come in handy.  You will receive regular emails from us with tips, suggestions, how-tos, case-studies and other helpful information to get you on your merry mobile way.  This Q.tip No. 1 provides useful information on starting an SMS campaign through the Qittle system. But just as you could think of a million ways to use cotton swabs, the possibilities are endless with Qittle!

Are your customers hearing you? Do they know you have specials going on?  Do they know you have new products, services, location?  Clean out their ears!  One way to ensure that your customers get instant, direct and real-time communication from you is to contact them via text message (SMS) directly on their mobile device.

1. Keyword. A keyword is your special identifier for your business so when customers text into a shortcode, this identifier directs those mobile numbers into your database on the Qittle system.   For example, “PIZZA” if you are an Italian restaurant.  As you grow your mobile platform, you might want to select additional keywords for different campaigns.

2. Campaign and Offer. Now that you have this keyword, you should create a campaign around it to encourage customers to text in, thus opting to provide their mobile phone number to your database (for later use).   The best way to build that database quickly is to provide a substantial offer for those texting in.  For example, the pizza place might offer a free drink with every meal.

3. Call to Action. With your keyword and offer determined, now you can create a call to action that should appear in all of your advertising.  In the example above, the call to action might be “For a free drink with every meal, text “PIZZA” TO 11111”.  You can also use a sub-keyword to track media placement (for print “PIZZA 1”, for radio “PIZZA 2” and so on).

4. Response. Now you need to create a response which will automatically be sent back to any mobile number that texted into the Qittle system with your keyword.  With the pizza example, the response might be “Thank you! Please present this mobile coupon with your order and receive a free drink of your choice. 1 per customer per meal.”

5. Media Placement. The call to action doesn’t work by itself.  The best results come from getting that call to action out there for your customers to see.  Use print, TV, radio, your website, social networks, email, flyers, banners, billboards. Whatever advertising you are currently doing, the call to action should now be a part of it.  All of your staff should be aware of it and encouraged to use the call to action in any form of marketing, advertising or promotion.

6. Evaluate. With the Qittle system, you can track which numbers came from which media and thus spend your next marketing dollars wisely.  If you’ve inserted keywords, now you can go back and look at the amount of mobile numbers who texted in each sub-keyword.  If the numbers are low from radio,  but high from the internet, the next campaign you can put more money into the internet ads.

7. Utilize. After the campaign, you have the beginnings of a database of your customers’ mobile phone numbers.  Now you can utilize this base and connect directly with those customers.   For the pizza place, they might want to encourage patrons to try out a new location and could send out a text to their database with the message “Come to the grand opening of our new location TONIGHT at XXX road.  Same great pizza, new great spot.”

Clean and simple!  Your customers are now hearing your message directly from you in real-time.  Please feel free to give us a call if you need help; your success is our success.



About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in Cell Phone Coupons, Green SMS, Insurance SMS, mobile, Mobile Coupons, Mobile Coupons for Tanning Salons, Mobile marketing, Mobile Website, new media, Qittle, Text, Text Donations. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s