Qittle Customers achieving enviable results with Mobile Marketing campaigns

No. 3 “SWABBING DNA”

Examine the DNA of a successful mobile campaign. By noting the statistics of other businesses utilizing mobile technology, you can test the outcome of other campaigns in order to aid in implementing your own. What is the structure of their campaign? How is it put together? What results have they had? Will this type of campaign suit my business and my target audience?

For example, mobile coupons are quickly becoming a favorite of Qittle customers for their ease of creation and use, high rate of redemption and greener appeal when compared to print coupons. Printed coupons often end up in the trash, the bottom of a purse or never seen at all. In this age of environmental as well as financial crisis, why waste paper, money and human resources for something that may never be used?

The high redemption rate for mobile coupons is largely due to the fact that they are: (1) targeted to an audience who have already expressed an interest in your product or service; (2) direct and noticeable being sent to your customer’s mobile device; (3) remain a constant reminder in your customer’s hand; and (4) easy to redeem as minimal effort is required on the part of the customer.
Have a look at some of our own Qittle customers and how they are achieving enviable results with their first SMS campaigns: Click here to read it Qittle Customers achieving enviable results with Mobile Marketing campaigns
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About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in mobile, Mobile Coupons, Mobile marketing, Mobile Website, new media, Qittle. Bookmark the permalink.

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