It was amazing to see all of the mobile marketing campaigns at the Winter X Games 14 and to see the digital crowd that was in attendance. Riding the shuttles and buses I got to experience first hand all of the people using their digital devices to connect.
KSPN the official radio station of Winter X in Aspen did an amazing job with mobile. They did several contests where listeners could text message in for chances to win prizes during the X Games. They did follow up emails to subscribers about events in town from the Kick off party to an Apres ski party in Snowmass.
Colorado Mountain College (CMC) did a mobile scavenger hunt at Winter X. They had 3 clues that participants had to find and text in for the next clue. They gave away a $500 gift certificate to a local ski and board shop.
Louie Vito had to throw down a major run on his last attempt to make the finals at Winter X. Of course he did and he ended up placing in the finals. Louie is now preparing to head to the Winter Olympics, good luck Louie!
South American Snow Sessions (SASS) promoted a free trip to South America in the Winter X Games Schedule.
Aspen Skiing Company put on a concert at the base of Aspen Mountain with Ghostland Observatory. It was an amazing show and everyone had a blast. SkiCO did a text message contest to give away a pair of skiis before the performance and they had great opt in from the audience. Check out this short video of the give away promotion.