Mobile Marketing at Winter X Games 14 in Aspen Colorado

It was amazing to see all of the mobile marketing campaigns at the Winter X Games 14 and to see the digital crowd that was in attendance. Riding the shuttles and buses I got to experience first hand all of the people using their digital devices to connect.

KSPN the official radio station of Winter X in Aspen did an amazing job with mobile. They did several contests where listeners could text message in for chances to win prizes during the X Games. They did follow up emails to subscribers about events in town from the Kick off party to an Apres ski party in Snowmass.

Jake at KSPN selecting a SMS winner

Colorado Mountain College (CMC) did a mobile scavenger hunt at Winter X. They had 3 clues that participants had to find and text in for the next clue. They gave away a $500 gift certificate to a local ski and board shop.

Louie Vito had to throw down a major run on his last attempt to make the finals at Winter X. Of course he did and he ended up placing in the finals. Louie is now preparing to head to the Winter Olympics, good luck Louie!

South American Snow Sessions (SASS) promoted a free trip to South America in the Winter X Games Schedule.

Aspen Skiing Company put on a concert at the base of Aspen Mountain with Ghostland Observatory. It was an amazing show and everyone had a blast. SkiCO did a text message contest to give away a pair of skiis before the performance and they had great opt in from the audience. Check out this short video of the give away promotion.

Qittle Mobile Marketing Solutions

About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in Mobile marketing, new media, Qittle, Social Networking, Text, video. Bookmark the permalink.

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