Business Marketing

Business marketing, also known as business to business marketing, is how businesses partner with each other to offer one’s product or service to another business. Different from consumer marketing which markets a product or service to the masses, business marketing attempts to sell one’s product or service to another business to be used as a component of the business.

With the growth of technology, businesses are streamlining their marketing efforts and are looking outside the box in order to get their message to the masses. Qittle is employing business marketing to partner with companies who are using text messages to get the message across as well as track their marketing efforts. Businesses are looking beyond the traditional methods of marketing and, in order to stay competitive, are attempting to focus their marketing on target audiences. With Qittle, businesses can do just that by tracking specific keywords and what outlets of the media they came from.

Many businesses are partnering with Qittle in order to use its services to create an ideal business marketing plan.


About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in mobile, Mobile marketing, new media, Qittle, SMS, Text. Bookmark the permalink.

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