A cell phone coupon or “green coupon” is becoming the more effective and “green” way for businesses to offer coupons to consumers. Often times when a business is marketing via text message, it will provide a special offer to consumers to get them to opt in. Once the consumer has opted in, they will receive this cell phone coupon right to their phone instead of going through the hassle of cutting it out and remembering to bring it at time of purchase.
A green coupon has huge potential for a businesses’ advertising efforts. It offers the ability to target market to specific audiences—only those who are interested in the product and have opted into the service. A company will not waste money on printing coupons that go out to anyone and everyone. Also, as most people carry their cell phone at all times, there will be more of a chance they will have the cell phone coupon at time of purchase.
Because a green coupon is delivered right to a consumer’s phone, it is also more environmentally friendly than printable coupons. A person will have only those coupons that they want and all stored in their handheld device. A cell phone coupon is more convenient and with the rise of smartphones, are the marketing wave of the near future.