Text Advertising

Text Advertising will soon be the biggest form of marketing for businesses. Much like email was in the early part of this century, Text Advertising is quickly gaining traction as consumers begin to demand more information directly on their mobile devices. Text Advertising is essentially two tools in one.

First, you have the ability to track all off-line advertisements by having a call to action through Text Advertising. One example of this is a business placing an ad in the local paper promoting a sale they are having over the weekend. The ad would encourage readers to text the keyword “sale” to a short code (phone number) to receive 10% off their purchase. The customer would then get an auto response with a code for 10% off that they could take directly into the store. In addition, the business advertising the promotion would be able to measure how effective the ad was in comparison with the other marketing tools it uses.

The second part of Text Advertising is building a database that a business can use to send offers and updates via text messages right to clients’ mobile devices. A database is cost effective because the customers have opted in and want to receive the messages. Email marketing also uses a database much like this but the industry average open rate is close to 2% while the text message open rate is estimated near 90% to 95%. Since most people carry their phones on them at all times, it is much easier to open a text message than an email, which for many people, is only received on a PC.

Globally, there will soon be more than 2 billion people who own cell phones, including more than 200 million in the United States. Text Advertising is a direct, personal and effective marketing medium, producing unparalleled exposure to your products and services. Is your business ready to communicate to this market via text messaging?

Qittle(TM) strives to help businesses, large and small, to reach out to this huge market and will take your business into the future of marketing and advertising…ahead of the competition. So give us a ring at 866.606.7151


About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in Cell Phone Coupons, mobile, Mobile Coupons, Mobile marketing, new media, Qittle, SMS, Text, Text Advertising. Bookmark the permalink.

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