Texting has become an indispensable medium of communication today. Many people simply cannot live without text messaging, and the convenience that it brings to our lives is incomparable. Most, if not all, think of their cell phone as an essential daily tool that they can never go out without, and its importance has become very apparent with the never-ending production of new cell phones that are popping onto the market today.

SMS, which stands for short messaging service, refers to the short text messages that are being exchanged through cell phones. Several years ago, this term covered only text messages but now it also includes messages that contain all sorts of media – from images, sounds, and videos. Now more commonly called as MMS, these messages are important tools of communication and provide people with easier and faster dissemination of information.

Texting today is not only used for personal communication purposes where one cell phone user can pass on a message in limited characters to another via a cell phone. Because of its prevalence and the huge number of people that it has access to, texting is now commonly used to distribute information such as news updates, promotional offers and other forms of marketing and information sharing. Businesses also use text messaging for practical business purposes such as confirming deliveries, instant communication between client and service provider and many more.

Texting has a number of uses that are starting to shape the world today. From carrying mission-critical information, to content delivery, donations and even entertainment uses (e.g. TV voting). It has become a powerful tool that is used by a variety of companies, charities and business organizations today.


Qittle™ helps businesses harvest the power of mobile everyday.  1.866.606.7151.

About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in Appointment Scheduling, Cell Phone Coupons, Green SMS, mobile, Mobile Coupons, Mobile marketing, Mobile Video, Mobile Website, new media, Qittle, SMS, Text, Text Advertising. Bookmark the permalink.

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