Monthly Archives: August 2010

Mobile Marketing Benefits as Landlines Disappear

If you go by data from the Centers for Disease Control and Prevention’s National Center for Health Statistics (NCHS), landline telephones in America are disappearing. In the past seven years, the number of people across the country who have discarded … Continue reading

Posted in Mobile marketing, Mobile Marketing, SMS marketing, Text Advertising, Text Marketing, Text message marketing | Leave a comment

Mobile Marketing and Niche Markets

In any form of advertising, the more clearly you answer the customer’s “what’s in it for me” question, the better — and in mobile marketing, with an opt-out just a STOP key away, getting to the heart of the matter … Continue reading

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Taco Bell Will you Marry me via text message?

Taco Bell one of my favorite restaurant brands of all time! Now if only we could take them to another level, mobile via restaurant text message marketing. While driving home this past week I stopped into Taco Bell in Frisco … Continue reading

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Back-to-School Text Marketing Blitz in Full Swing

Retailers are in high gear, using SMS marketing to advertise back-to-school deals. A Washington Post article cites retailers of every ilk including JC Penney, Sears, Kmart and American Eagle are targeting consumers with coupons, specials and contests with text messages … Continue reading

Posted in mobile, Mobile Coupons, Mobile marketing, Mobile Marketing, SMS, SMS marketing, Text Marketing, Text message marketing | Leave a comment

Mobile Marketing via Text Messages the Gold Standard

When Casey McConnell, founder and CEO of mobile marketing company Qittle.com, was asked about mobile marketing methods other than text messages, he said that he is not currently focusing on voice, video streams or other applications. His stance comes from … Continue reading

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Text Marketing Case Studies

SMS advertising is certainly not limited to North America, says mobile marketing company owner Casey McConnell, whose headquarters for Qittle.com is located in Aspen, Colorado. Research about mobile phone use in the U.K., for instance, indicates that 60 percent of … Continue reading

Posted in Cell Phone Coupons, Local Deals, Mobile Coupons, Mobile Deals, Mobile marketing, Mobile Marketing, Restaurant Text Marketing, SMS, SMS marketing, Television Text Marketing, Text, Text Advertising, Text Marketing, Text message marketing | Leave a comment

Eco-friendly Text Marketing

There are several reasons to choose SMS marketing over (or in conjunction with) traditional print ads, says Casey McConnell. As founder and CEO of Qittle.com, a mobile marketing company, McConnell can confirm that text marketing is generally far less expensive … Continue reading

Posted in Green SMS, Mobile marketing, Mobile Marketing, Qittle, SMS, SMS marketing, Text, Text Advertising, Text Marketing, Text message marketing | Leave a comment