“We have been thrilled with the immediate success and response to this new marketing strategy. We are able to reach our customers when they are thinking about food and getting hungry. Our redemption rate in the first month has been around 14-15 percent whereas our print coupon marketing yields a 1-2 percent redemption rate,”said Josh Martino, Vice President of Operations and Legal Counsel for Bono’s.
The franchise is offering weekly specials such as free appetizers with an entrée or free drinks with a meal. The advertising is being sent via SMS text messaging, Table Tents and through Bono’s email database. Bono’s has had great success implementing a SMS mobile marketing campaign and building it’s database. The ease and effectiveness of the Qittle platform, its ability to reach customers, and Bono’s desire to cut marketing costs by bringing some of the marketing in house were a natural fit.
Bono’s has been serving “Real Pit Barbecue” since 1949. Bono’s strives to not only serve great food but also provide an authentic traditional southern BBQ experience. http://bonosbarbq.com/