Text marketing for restaurants

text marketing for restaurants

“We have been thrilled with the immediate success and response to this new marketing strategy.  We are able to reach our customers when they are thinking about food and getting hungry.  Our redemption rate in the first month has been around 14-15 percent whereas our print coupon marketing yields a 1-2 percent redemption rate,”said Josh Martino, Vice President of Operations and Legal Counsel for Bono’s.

The franchise is offering weekly specials such as free appetizers with an entrée or free drinks with a meal. The advertising is being sent via SMS text messaging, Table Tents and through Bono’s email database.    Bono’s has had great success implementing a SMS mobile marketing campaign and building it’s database. The ease and effectiveness of the Qittle platform, its ability to reach customers, and Bono’s desire to cut marketing costs by bringing some of the marketing in house were a natural fit.

Bono’s has been serving “Real Pit Barbecue” since 1949. Bono’s strives to not only serve great food but also provide an authentic traditional southern BBQ experience. http://bonosbarbq.com/

Text marketing for restaurants


About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in Mobile marketing, Qittle, Restaurant Text Marketing, Text Marketing. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s