Restaurants can update customers with specials, news and SMS coupons

Aspen, CO (August 10, 2010) – Restaurant owners can now launch their own text message marketing campaign using Qittle’s software platform.

“Our customers have been thrilled with the success and response to their text marketing strategy.  They are able to reach their customers when they are thinking about food and getting hungry.  Restaurants are seeing redemption rates around 14-15 percent whereas their print coupon marketing yields a 1-2 percent redemption rate,” said Casey McConnell, CEO of Qittle.

Restaurants are offering weekly specials such as free appetizers with an entrée or free drinks with a meal. The advertising is being sent via SMS text messaging, Table Tents and through their email database.

“Our customers have had great success implementing SMS text marketing campaigns and building their databases. The ease and effectiveness of the Qittle software platform, its ability to reach customers, and the desire to cut marketing costs by bringing some of the marketing in house are a natural fit for restaurant owners.” said Casey McConnell.

About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in Mobile Coupons, Mobile marketing, Qittle, Restaurant Text Marketing, SMS, Text Advertising, Text Marketing. Bookmark the permalink.

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