Monthly Archives: September 2010

Text Marketing for Consumer Engagement

One-off text messages do not create a meaningful conversation between consumer and brand. And it’s customer engagement, more than anything else, that increases store and site visits, purchases and loyalty. Creating a conversation takes practice. SMS marketing campaigns needs to … Continue reading

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Sex Matters in Text Marketing

In a recent Harris Poll regarding mobile marketing, people were asked about opt-in text messages from marketers. While only 8 percent of those surveyed said they fit the extremely or very interested category in receiving text marketing messages on their … Continue reading

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More on Mobile Marketing with Coupons

Coupons offered by digital means are beginning to make a noticeable dent on traditional paper coupons, such as those in newspapers, direct mail and flyers. In 2009, overall coupon use increased by 27%. This was the first time in seven … Continue reading

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Planning Location-Based SMS Marketing

Location-based advertising is coming into its own to the tune of $1.8 billion a year. That’s the amount that businesses will put into LBS (location-based services) including mobile marketing by 2015, according to the latest information from ABI Research, a … Continue reading

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Mobile Marketing Techniques Successful as Fundraisers

Various relief organizations across America have used SMS marketing techniques of late to solicit funds for disaster aid in the wake of man-made and natural disasters including the BP oil spill and Haiti’s devastating earthquake. The Mobile Giving Foundation (MGF), … Continue reading

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Mobile Marketing and Customer Loyalty

In his Ad Week article, Hipcricket CMO Jess Hasen said that over 237 million mobile subscribers have not been asked — by way of a brand’s mobile marketing campaign or any other method of communication — to join a customer … Continue reading

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Text Marketing: More Than Advertising

The most telling point of Douglas McIntyre’s Daily Finance article is where he writes: “Cell phone use may be reaching a saturation point in America.” That’s great news for text marketing advocates on both sides of the service fence – … Continue reading

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