The Benefits of Mobile Marketing

Mobile marketing is a powerful advertising strategy you can use to reach target consumers. This is a cost-effective marketing strategy that adds a personal touch to your advertisements. Reaching out to your customers on a personal level is very efficient in keeping consumer loyalty and bringing in new clients. Here are some benefits you can get from mobile marketing.

Cost-effective. Mobile marketing is more affordable than billboard advertising, print ads and TV commercials.  In fact, not only is it cheaper, it is also more effective in catching customers’ attention. With mobile marketing, you can send out specific information about your business depending on what your customers need and have agreed to receive. This way, you are not only sending out general messages to your target market but giving them information they want to know about your company.

Immediate call to action. Because you can send messages at specific times of the day, you can be sure that your advertisements will receive immediate attention and response from your consumers. If you’re a restaurant owner, you can send meal packages and promos for lunch and dinner at different times of the day. A customer who is looking for a place to eat can conveniently go to your restaurant upon receiving your message. That same customer can send the same message to people she knows who might be interested in taking advantage of your meal packages. With mobile marketing, you can reach a wide variety of audiences and generate positive consumer responses faster than other types of advertising.

Build better customer relationships. The ability to streamline your messages according to what your clients want will help you build better customer relationships which can easily lead to customer loyalty.

Mobile marketing is an important advertising tool, especially to a growing business. Try our 30 Day FREE Mobile Marketing Trial

The Benefits of Mobile Marketing


About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
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