Understanding Text Marketing

Mobile marketing, also known as text marketing, is a new method of advertising your business using Short Messaging Service (SMS). This advertising strategy is growing in popularity because of the many benefits business owners get from text marketing. Text marketing, as an advertising concept, is an effective strategy to reach out to your clients on a more personal level.

The difference of text marketing from the traditional ways of advertising is that your advertising message stays with your client longer than those of conventional advertising. You may have the biggest and most creative billboard on the busiest highway but that billboard is only worth a passing glance. Once another billboard has caught a motorist’s attention, yours will be nothing more than one of the many billboards s/he has passed on her or his way to work.

With mobile marketing, your clients can keep your message and go back to it whenever they feel the need to. How many times have you received a message and decided to keep it in your inbox for a while because you think you might need it later on? You might forget the message is in your text inbox but you’d see it again when you browse through your text messages. At that time, you might want to take that restaurant’s promo rate or know of somebody who might be interested in the promo, and so you might forward the message to your friend.

This is how mobile marketing works. This is the reason it works. With text marketing, there is no passing glances or commercial jingles. With text marketing, there is just you, your business and your clients. You reach out to your clients and give them the information they need.

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Understanding Text Marketing


About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
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