How to Create an Effective Mobile Campaign

One of the most effective advertising techniques you can use for your business today is mobile marketing. If you are considering mobile marketing for your business, here are some tips you can follow to make an effective mobile campaign.

Stand out. Like in any other advertisement strategies, you have to make sure that your advertisement stand out from the rest. How can you do this? Be different. Consumers are always on the lookout for something new. By understanding how consumers respond to your products and services, you’d easily be able to come up with an ad that directly speaks and relates to your customers.

Simplicity is the key. This is a very important factor especially when it comes to a mobile campaign. There are many fun things you can come up with, like making a banner on a mobile game or sending out MMS messages to your customers but keep in mind that not all of your customers have mobile phones that carry features they need to see or receive your ads. A text message campaign is an effective mobile marketing strategy. You can be sure that majority of your target consumers will receive your message.

Engage Your Customers. One of the many features of a mobile campaign is that it allows you to have a two-way communication with your customers. This being said, it’s important to consider your consumers when making a mobile campaign. Allowing them to send their reviews and comments on your products and services will make them feel that they are part of your business and that you care enough to want to know what they have to say.

If you are ready to use mobile marketing for your business or if you know of a business that can benefit from a mobile campaign check out Qittle

About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
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