Customers come and go. What is wrong with this sentence? Customers must come but should they go? A successful business has a hefty number of loyal customers. It is good to have plenty of customers but it’s even better to have loyal customers while gaining new ones. How do you get both? Text marketing allows you to increase customer loyalty and entice new customers to your business.
Marketing doesn’t need to be an expensive and tedious affair. With mobile marketing, you not only improve business sales, you also get to focus on your clients thus, earning a loyal clientele. You can attend to each of your customer’s needs conveniently.
This is how text marketing works: a customer agrees to become a subscriber of your business and chooses the information she wants to receive from you. You send opportune information to your customer and your customer responds to your messages. Because both you and your customer have control over the messages sent and received, you know that each text message you send will be read and acted upon. This is how text marketing is different from a billboard ad or a TV commercial. Conventional advertising targets the general consumer population, which while may be a good strategy, may not be very effective in getting the outcome you like to have.
With text marketing, your customers are kept informed of the latest happenings and promos in your business. You, as a business owner, are always informed of what your customers have to say about your services. With an open communication, you are able to work hand in hand with your customers to keep yourself and them happy.
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