Increase Customer Loyalty and Gain New Customers through Text Marketing

Customers come and go. What is wrong with this sentence? Customers must come but should they go? A successful business has a hefty number of loyal customers. It is good to have plenty of customers but it’s even better to have loyal customers while gaining new ones. How do you get both? Text marketing allows you to increase customer loyalty and entice new customers to your business.

Marketing doesn’t need to be an expensive and tedious affair. With mobile marketing, you not only improve business sales, you also get to focus on your clients thus, earning a loyal clientele. You can attend to each of your customer’s needs conveniently.

This is how text marketing works: a customer agrees to become a subscriber of your business and chooses the information she wants to receive from you. You send opportune information to your customer and your customer responds to your messages. Because both you and your customer have control over the messages sent and received, you know that each text message you send will be read and acted upon. This is how text marketing is different from a billboard ad or a TV commercial. Conventional advertising targets the general consumer population, which while may be a good strategy, may not be very effective in getting the outcome you like to have.

With text marketing, your customers are kept informed of the latest happenings and promos in your business. You, as a business owner, are always informed of what your customers have to say about your services. With an open communication, you are able to work hand in hand with your customers to keep yourself and them happy.

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Increase Customer Loyalty and Gain New Customers through Text Marketing

About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in Mobile marketing, SMS marketing, Text Marketing, Text message marketing. Bookmark the permalink.

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