The Future of Mobile Marketing

Many Business owners are getting interested in mobile marketing. Why wouldn’t they be? Mobile marketing has a lot of potential in improving business sales.

Traditional marketing is costly and directed toward a general audience. Putting a billboard on a busy highway is not as effective as a mobile campaign in bringing new customers to your business. Why? Because only a small part of your target consumer group would see the ad. You need to have another ad campaign to reach the rest of your consumer population. Other marketing strategies like print ads or TV/Radio commercials are also more expensive and do not reach an audience as wide as a mobile campaign would.

With mobile marketing, you can send various messages anytime of the day to your customers. If they are too busy, they can read your messages at a later time. You can send relevant information that your customers want, whenever they want it. By sending relevant messages, your customers are given the opportunity to respond to your advertisements immediately. If a customer wants to take advantage of your special promo, they could immediately reply to your message. Media rich content is also a good way of catching your customer’s attention. Using MMS with pictures of your products, music and a short video clip can help make your ads more appealing and interesting. You can also use mobile marketing as a channel for customers to provide suggestions or feedback in order to improve customer experience.

Mobile marketing is cost-effective and efficient in delivering ads to customers. Does your business need a new marketing campaign? Click here to sign up for a free 30 day trial

About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.

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