The Power of SMS Marketing

SMS marketing is an affordable advertising campaign you can use for your business. This is a mobile marketing technique you use to send individualized advertisements to your target audience.

There are several kinds of mobile marketing ads you can employ and it’s very easy to be tempted to have MMS and mobile game advertisements. While these are very good advertising methods, keep in mind that not all of your consumers own mobile phones with functions that allow them to play downloadable mobile games or open MMS ads. Short Messaging Service, however, is a service that is available to all mobile phones. With SMS marketing, you can be sure that your ads reach most of your consumers.

Right now, you are probably wondering how SMS marketing can improve a small to medium sized business. Contrary to what most people believe, SMS marketing is very affordable and is not only for big businesses. Text messaging is an excellent tool for communicating with your consumers. Unlike MMS and mobile web advertisements, a text message directly presents your business to your consumers. Because your subscribers have control over the messages they receive, SMS marketing allows your consumers to be more responsive to your mobile ads.

Also, consumers may opt to save your messages for later use or forward them to others who might be interested with your business. If you think word of mouth is powerful, you haven’t seen the power of text messaging. One text advertisement you send to a consumer can be sent to other people, giving you new customers and a loyal market population.

SMS marketing is really very simple. With the right campaign ad and marketing integration, SMS marketing can work wonders to any business. Click here to learn more about SMS marketing


About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
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