SMS marketing is an affordable advertising campaign you can use for your business. This is a mobile marketing technique you use to send individualized advertisements to your target audience.
There are several kinds of mobile marketing ads you can employ and it’s very easy to be tempted to have MMS and mobile game advertisements. While these are very good advertising methods, keep in mind that not all of your consumers own mobile phones with functions that allow them to play downloadable mobile games or open MMS ads. Short Messaging Service, however, is a service that is available to all mobile phones. With SMS marketing, you can be sure that your ads reach most of your consumers.
Right now, you are probably wondering how SMS marketing can improve a small to medium sized business. Contrary to what most people believe, SMS marketing is very affordable and is not only for big businesses. Text messaging is an excellent tool for communicating with your consumers. Unlike MMS and mobile web advertisements, a text message directly presents your business to your consumers. Because your subscribers have control over the messages they receive, SMS marketing allows your consumers to be more responsive to your mobile ads.
Also, consumers may opt to save your messages for later use or forward them to others who might be interested with your business. If you think word of mouth is powerful, you haven’t seen the power of text messaging. One text advertisement you send to a consumer can be sent to other people, giving you new customers and a loyal market population.
SMS marketing is really very simple. With the right campaign ad and marketing integration, SMS marketing can work wonders to any business. Click here to learn more about SMS marketing