What is Mobile Marketing?

Mobile marketing is very similar to online advertising. However, one of the differences between these two advertising concepts is that mobile marketing reaches more consumers than online marketing strategies. If you look at the numbers, more people own a mobile phone than a computer. With this data alone, it is very easy to understand what a mobile campaign can do to your business.

If you are thinking of having a mobile campaign for your business, it’s important to know that there are several kinds of mobile ads. You can choose to use mobile banners and posters for your ads or go for the most common mobile marketing strategy, which is text messaging. MMS and mobile game advertisements are other forms of marketing strategies you can use for your mobile campaign.

When choosing the kind of advertising you are going to use, you may want to keep in mind your target consumer population. If the behavior of your target consumer population leans more on mobile Internet, then you can use banners and posters and even mobile game advertisements. However, if your target population is more based on text messaging, then it’s better to use text marketing to send out your advertisements. This way, you can be sure to reach the right audience more effectively and more quickly. By learning the behavior of your target consumers, you can easily make individualized advertisements or personalized messages to make your target market follow your advertisement’s call to action.

Mobile marketing has a lot to offer to your business. With our economic situation right now, it is a wise move to look for better and more affordable ways to put your business out there, where everyone has access to it. Click here to start your free 30 day mobile marketing trial

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About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
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