Conventional ways of salon marketing are not that effective. There are many salons available now. You need to find another way for your business to be noticed and convince your customers that your salon is better than the others.
How are you going to do that if your salon is small? How are you going to compete with the big players? SMS marketing will give you the edge and increase the number of your customers.
People have access to their mobile phones all the time because they need it for communicating with others. With SMS marketing, your ads are directly delivered to your customers without worrying that it won’t be noticed. If you use a traditional like posting a banner, if a competitor decides to put up a bigger and fancier one, your banner will surely be ignored.
A mobile campaign can also be used as a communication channel. You can easily ask your customers about their experience in your salon or open your business line for suggestions. Giving the best customer experience is one way of increasing customer loyalty. Most of the time, people will want to share their great experiences in your salon to other people. This is why customer loyalty is important. The more your loyal customers spread good words about your salon, the more customers you will have.
Typical salon marketing methods like distributing flyers are not very effective in catching people’s attention. This is because they are static and common. With text messaging, sending discounts at specific times can create the right push on your customers to take your service.
There are many advantages in using mobile marketing as a salon marketing strategy. It’s cost effective and beneficial especially for small businesses. If you are interested with this marketing idea, consider Qittle Salon Mobile Marketing