Creating a Text Marketing Plan

A mobile campaign is one of the greatest things you can spend money on for your business. Managing a business entails attention to details and practicality. You can’t afford to waste time and money on marketing strategies that are expensive and ineffective in advertising your business.

Text marketing is an affordable marketing method that works. A mobile campaign is very easy to set up. If you have a clear picture of what you want for your business, you won’t have a problem launching a mobile campaign. Here are some tips you can follow to create a great text marketing plan for your business:

Message. In text marketing, the simpler and straight forward your message is the better. Keep in mind that text messaging is convenient for people who are always on the go. Your busy clientele doesn’t have the luxury of time to read long messages.

Timing. The time you send text messages to your customers is very important, especially if you are running a business that has peak hours in a day. If you own a bar, you’d want to send a message about your happy hour or “prices half off on drinks” promo an hour to a couple of hours before people start leaving work. This way your customers have enough time to plan for their evening (if they haven’t already) or change their plans and go to your bar.

Appreciation. Don’t forget to let your customers know that you appreciate their frequent visits to your establishment. Earn customer loyalty by knowing how to thank your customers for choosing to do business with you.

Text marketing has a lot of potential in terms of boosting business sales and improving customer loyalty. Click here to learn more about Text Marketing

Advertisements

About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in Mobile Marketing, SMS marketing, Text Marketing, Text message marketing. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s