Text marketing is one of the many kinds of advertising methods you can use to market your business. One great advantage of text marketing over an ordinary advertising method is the amount of control it gives you to monitor and improve your advertisements.
Timing is important in advertising any kind of business. This is the reason television prime time rates are more expensive than any time of the day. If you want more people to see your television commercials, you need to put your commercials on a prime time slot. Coming up with a television commercial is very expensive but even if you spend a lot of money on your television commercial it still won’t guarantee perfect timing for your ad and a successful ad campaign.
Why is timing important? An advertisement is more powerful when presented during times people actually need a product or service. An example of a business that can benefit from perfect timing of advertisements is a restaurant. You can increase the number of customers coming in during dining hours by sending timely messages about your menu and different meal deals on specific times of the day.
If you have a breakfast special, sending a message in the morning when people are getting ready for work would make people think of coming to your restaurant for a quick breakfast meal instead of just bringing coffee to work. A text message sent at the end of the day about your happy hour specials will convince clients have a few drinks in your restaurant before heading home.
Commercials and posters are great but they can easily be forgotten especially if they are not seen at specific times of the day when people should be thinking about your products or services like during meal times. Click here to learn more about text marketing