Reducing Costs through Mobile Marketing

Any business wants to reduce costs but doesn’t want to compromise quality. How are you going to do that and at the same time generate more revenue? One way to increase marketing efficiency is by using mobile marketing. It costs less and reaches a bigger audience. Here are some advantages of mobile marketing.

Increasing efficiency is one of the priorities of any kind of business. One of the most budget consuming aspects of a business is marketing. In traditional marketing, spending a lot won’t guarantee substantial returns. Marketing is like gambling because the outcome isn’t sure .You can create the fanciest ad or jingle but it won’t guarantee a successful ad campaign. There is a chance that your ad campaign may fail.

Instead of gaining more profit, the money you allotted for advertising is just put to waste. Mobile marketing can help your business reduce marketing costs by increasing efficiency. You are not restricted with your ads because you deliver it directly to your customer’s mobile phone. Your customers could be in another state and receive your ads. Unlike traditional methods, advertising on a far place will be expensive because logistics will add up to your marketing costs.

Mobile marketing is not only a marketing method but also a line of communication without additional costs. This marketing method has a dual purpose. You can receive questions or suggestions from your customers and you can use this to customize and improve your services. If you have the best service, your customers will refer you to other people, thereby increasing potential customers. Your business will benefit more from mobile marketing compared to conventional ways.

Mobile marketing is a multi-purpose tool that can help increase your profits without spending more. Click here if you’d like to learn more about the benefits of mobile marketing

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About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in mobile, Mobile marketing, new media, SMS, Text. Bookmark the permalink.

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