Mobile marketing is a popular advertising method. To appreciate mobile marketing more, you have to know the differences between a conventional advertising method and mobile marketing. As a business owner, it’s important for you to understand why mobile marketing is better for your business than conventional advertising so you can take advantage of this great method.
Target Consumer Reach. When looking for an advertising strategy, it’s important to choose the one that would help you reach as many consumers as you can. A television commercial is a conventional advertising technique. How many of your target consumer do you think would be able to see the ad and remember it long enough to respond to it? There are more mobile phone users than TV owners and you can’t be sure how many of these TV owners are in your target consumer population. If you own a salon and are running an ad campaign for Junior and Senior prom, how can you be sure that most of your target consumer will see your ad on TV? In mobile marketing, you can conveniently send your promo details to your subscribers when prom season starts.
Timely Response. Most conventional ad campaigns fail because customers eventually forget what your advertisement was about by the time they needed your service. If you’re a restaurateur, you’d want your clientele to remember your restaurant during meal times. If you have a TV commercial that runs on random times during the day, your customers might not remember you when it’s time to eat lunch. Mobile marketing provides solution to this problem by allowing you to send appropriate messages on the most critical hours of the day so your customers can respond immediately to your offers.
If you are interested in mobile marketing, consider Qittle and see how Mobile marketing can help improve your business