The Difference Between Conventional and Mobile Marketing

Mobile marketing is a popular advertising method. To appreciate mobile marketing more, you have to know the differences between a conventional advertising method and mobile marketing. As a business owner, it’s important for you to understand why mobile marketing is better for your business than conventional advertising so you can take advantage of this great method.

Target Consumer Reach. When looking for an advertising strategy, it’s important to choose the one that would help you reach as many consumers as you can. A television commercial is a conventional advertising technique. How many of your target consumer do you think would be able to see the ad and remember it long enough to respond to it? There are more mobile phone users than TV owners and you can’t be sure how many of these TV owners are in your target consumer population. If you own a salon and are running an ad campaign for Junior and Senior prom, how can you be sure that most of your target consumer will see your ad on TV? In mobile marketing, you can conveniently send your promo details to your subscribers when prom season starts.

Timely Response. Most conventional ad campaigns fail because customers eventually forget what your advertisement was about by the time they needed your service. If you’re a restaurateur, you’d want your clientele to remember your restaurant during meal times. If you have a TV commercial that runs on random times during the day, your customers might not remember you when it’s time to eat lunch. Mobile marketing provides solution to this problem by allowing you to send appropriate messages on the most critical hours of the day so your customers can respond immediately to your offers.

If you are interested in mobile marketing, consider Qittle and see how Mobile marketing can help improve your business

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About Casey McConnell

Casey McConnell, the Chairman of the Board and Chief Executive Officer, founded Qittle in September 2008. Before founding Qittle, Mr. McConnell was the Marketing Director for The Aspen Club & Spa. Raised in Greeley, Colorado, Casey attended The Colorado School of Mines on an athletic scholarship for football. After college, Casey worked for his family's construction business before beginning his first Internet endeavor--Zoe Juice. Casey moved to Aspen, Colorado where he worked in the hospitality industry before starting at The Aspen Club & Spa in 2006. He worked to develop a vitamin line for the club before he was promoted to Marketing Manager in 2007. In his work with email marketing, Casey sees the potential text messaging will bring to the global marketplace-- much like how email exploded in the early part of the century. Casey is a member of Roaring Fork Leadership as well as the Aspen Young Professionals Association. He spends his free time in the mountains hiking in the summer and hitting the slopes in the winter. In the future, Casey hopes to take Qittle global and envisions the brand Qittle to be the number one company for text messaging solutions for businesses of all kind. Qittle, whose name Casey derived from different words meaning "talk" or "chatter," became a vision of how to quantify marketing efforts while incorporating the newest promising way to relay messages- mobile text messaging.
This entry was posted in mobile, Mobile marketing, new media, SMS, Text. Bookmark the permalink.

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