The Power of Text Message Marketing How often do you open emails that are clearly from marketers? If you are like most people such messages will either languish in your “Inbox” or be sent directly to the trash. Unlike these messages, however, text message marketing via SMS is actually viewed by roughly 97 percent of recipients. Additionally, most of these messages, around 83%, are viewed within an hour of receipt.
This is the power of the cell phone, which most people will check regularly, and which allows marketers to be almost certain that their messages are read. Of course, in order send the information you will need the contact number of the customer. This usually means having them registered through a specific channel that allows a legal use of text message marketing.
How can a business be sure that their text message marketing is legal? Usually most modern businesses will have to rely upon a distributor or mobile marketing company to send the volumes of messages they desire. These groups will be able to help their clients develop the long-term relationships that are required for suitable text message marketing efforts.
Long term? Yes, most of the most successful SMS marketing plans are with established customers. For instance, many retailers use text message marketing that rewards someone with a text message containing a coupon code for an in-store on online purchase rather than sending out a “blind” message offering a deal to an unknown consumer instead.
This brings us back to the opening of this discussion – the 83% of text message marketing that is read within an hour of receipt. This explains the true power of the format – its immediacy and directness. This way of communicating with clients expresses a specific message and is usually part of an overall plan rather than the entire issue itself. This is the reason that marketers recommend limiting this way of contacting clients to only a few messages per month, and only messages with action-oriented themes.
Text Message Marketing 